Last week we appeared to be working on email more than anything else, which has sort of inspired me to look for good examples of customer survey emails. I'll share what I find - the good, bad and ugly here on measuring-satisfaction.com. What makes a good customer survey email? The short answer is one that works (like any email marketing), although having been through my gmail inbox looking for … [Read more...]
How to make a survey’s results look good
August 7, 2009 By Leave a Comment
One other article I bookmarked this week. How to make data charts look good - Ten Chart Design Principles (screenshot below). Excellent... Our own charts are customised for different clients. This one below is a fairly common example (chart from our ficticious company demo). You might also like Smashing Magazine's Data Visualization: modern approaches article (lots of high quality examples … [Read more...]
Improving survey response rates by email
August 7, 2009 By 1 Comment
An article on the web I bookmarked this week: You should follow me on twitter is a designer's findings experimenting with link text. A lot of people use the text follow me on twitter to link to their Twitter, but Dustin found that changing the text to You should follow me on twitter increased the click-thru rate by 10% (and tweaking that further he made it 12%). Now take a look at your last … [Read more...]
