Last week we appeared to be working on email more than anything else, which has sort of inspired me to look for good examples of customer survey emails. I’ll share what I find – the good, bad and ugly here on measuring-satisfaction.com.
What makes a good customer survey email?
The short answer is one that works (like any email marketing), although having been through my gmail inbox looking for examples it was telling how many emails asking for feedback about the customer experience were literally “knocked out” – brands can put a lot of love into the regular marketing newsletters but when it comes to the dirty word(s) customer care, the graphic designer always seems to be at lunch.
Not that it’s all about looks – the goal should be to maximise the survey’s response rate (and perhaps help service recovery depending on how the survey is positioned).
More to follow but meanwhile here are three examples from lastminute.com, ticketmaster.com (scroll down – third row from bottom of page) and Borders’ books.
Please feel free to share your own favourites!
Dan Wardle
View more examples:
- Including the survey invite in a newsletter
- We need your feedback – short & sweet versus lots of information
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[...] examples of emails used for customer surveys (including Lastminute.com and Borders) are [...]