An article on the web I bookmarked this week:
You should follow me on twitter is a designer’s findings experimenting with link text. A lot of people use the text follow me on twitter to link to their Twitter, but Dustin found that changing the text to You should follow me on twitter increased the click-thru rate by 10% (and tweaking that further he made it 12%).
Now take a look at your last survey invite email… Could you improve your ‘call to action’ and the link in the message? An email I received today asking me to take part in a survey reads
If you would like to win one for your family, click here to enter the survey.
Another email used graphics with a button that reads “take part in our survey”:
And one of the survey invites that we’re sending today reads (translated – To complete the survey, click on the link below):
Pour participer à ce sondage, cliquer sur le lien ci- dessous.
http://www.surveylab.co.uk/survey/etc.
Of course, this is only part of the equation – how engaged the customers are, the subject line, time of day and age of emails, etc. all have an impact on a survey’s response rate.
Food for thought.
Dan Wardle
[...] that it’s all about looks – the goal should be to maximise the survey’s response rate (and perhaps help service recovery depending on how the survey is [...]