A post on The Messaging Times blog makes a case for at least testing whether sending emails at the weekend is more effective than mailing during the week. The success of weekend mailings is obviously going to differ between organisations and their audiences, and before sending an email about a customer satisfaction survey on a Saturday my first thought is "does the organisation offer support or … [Read more...]
Would sending survey emails at the weekend get a better response rate?
September 29, 2009 By 1 Comment
Do phone surveys have a future?
September 5, 2009 By Leave a Comment
Jeffrey Henning has written a very good article in Research magazine - do phone surveys have a future? The television didn’t make radio obsolete, even if it did push dramas, soap operas and serials on to the TV set. The article is based on the US market, but all his points apply to the UK too. Dan Wardle … [Read more...]
Examples of emails for customer surveys (2)
September 5, 2009 By 4 Comments
Great Little Trading Co recently asked for feedback via their regular newsletter and avoided a common pitfall when embedding survey links in a newsletter by giving the link/news item top billing. Applies when then newsletter has more than one news item in an issue. The subject line was 500 pennies for your thoughts (it works) and because it's the newsletter the email has the benefit of being … [Read more...]
How LEGO’s customer survey strengthens the customer experience
September 5, 2009 By 3 Comments
I went to Bluewater shopping centre this week where I visited the lego store (if it sounds like this was my first visit then you are very mistaken!) and on the receipt was a web link for a survey. Needless to say I logged in. I am a big fan of lego (what's not to like?) and shopping on a Thursday evening in early September I suppose you're less likely to suffer bad luck with queues and what not. … [Read more...]
Is Employee Engagement being overlooked in the gloomy economy?
September 2, 2009 By 1 Comment
The role of Workplace Surveys Business Week recently published an article about Employee Engagement - "It's Not the Economy, Stupid" by Krisztina Holly from the University of Southern California and Jim Clifton from Gallup. The article's theme was that rather than worrying about increased unemployment in a gloomy economy, management should be concentrating on maximising the motivation of those … [Read more...]
