Great Little Trading Co recently asked for feedback via their regular newsletter and avoided a common pitfall when embedding survey links in a newsletter by giving the link/news item top billing. Applies when then newsletter has more than one news item in an issue.
The subject line was 500 pennies for your thoughts (it works) and because it’s the newsletter the email has the benefit of being recognised in the inbox by customers/subscribers too.
The text is straight to the point:
- Help us (be Great)
- How? Take our survey
- What’s in it for me? £5 off
- Click here to start
I would expect GLTC got a good response rate from this email, and Marketing were probably still happy because the rest of the newsletter was still able to promote their offers.
Dan Wardle
More examples of emails used for customer surveys (including Lastminute.com and Borders) are here.
I just stumbled upon this write-up of a very good survey invite from MarketingProfs by Jake Holman.
The email’s design is very simple, clean and, as Jake writes, uses great copy.