I was inspired to blog this quick post after a friend forwarded me a promotional email they had received which offered expert insights into how to improve your survey's response rates by one hundred and something percent. Is Surveylab missing anything I wondered? So I downloaded the PDF and was pleased to see the answer was no (according to this particular list of insights), but then there was … [Read more...]
Asking the right questions
December 29, 2009 By 2 Comments
A very good tip was posted on Econsultancy the other week that is so easily overlooked. Zagat made a critical and not-uncommon error in crafting their survey. All possible answers were ones they wanted to hear: namely, that respondants are and will be willing to pay for their service. Once I was, but I no longer am. [my emphasis] This allows me to promote an old blog post - Survey Design Tips: … [Read more...]
A lesson to learn from Eurostar: keep customers informed
December 23, 2009 By Leave a Comment
My family was booked on Eurostar on that Saturday for a short weekend break to EuroDisney, that day four Eurostar trains broke down in the tunnel. Luckily (compared to many others) we were just getting the kids' breakfast and finishing packing when we first heard of the unfolding travel problems - at least we weren't trapped in traffic, at a terminal somewhere in Kent, or worse. After the initial … [Read more...]
The perfect balanced sample
December 4, 2009 By Leave a Comment
Classic video clip showed up on Twitter this week ... perhaps Opinion Polls: Getting the results you want should be compulsory viewing for market researchers? [youtube=http://www.youtube.com/watch?v=2yhN1IDLQjo&hl=en_GB&fs=1&] … [Read more...]
