Which of the following statements do you most agree with?
- I expect economic recovery in my country to advance strongly in the first half of 2010
- I expect economic recovery in my country to advance strongly in the second half of 2010
- I expect economic recovery in my country not to advance strongly until early 2011
This is a question I saw recently which demonstrates the importance of asking questions correctly and checking/testing your survey thoroughly before launch (and also why compulsory questions should be avoided).
How do you answer this question if you don’t expect economic recovery to advance strongly in the next twelve months, or expect economic recovery to just stay slow until 2012, or beyond?
We regularly tell prospective clients that we can turn-around the survey programming in 5, perhaps 3 days, but most delays occur at the questionnaire draft and review stages. It is important to get the content right – otherwise your results are useless.
If you’re designing a survey Annie at LoveStats has sage advice:
Even if you much prefer DIY, I 100% believe that everyone needs a middle man. Whether that middle-man is a reputable survey company or another person in a completely different department, you absolutely must have fresh eyes.
Dan Wardle
