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Measuring-Satisfaction.com - Surveylab's Blog

Tips for better survey design: NEVER default answers

What if my fat thumbs missed the button and didn't change the answer?

Some survey tools let you default the answer to a question. I suppose the logic is that the person designing the questionnaire thinks they will be helping the respondent save on clicking some options. They're not. They are invalidating the data because they don't know if the respondent has read every question and agrees with the pre-filled answer or not. It doesn't speed up the survey … [Read more...]

Tips for better survey design: Asking for other answers

Screenshot of the question -

A common slip I see in a fair number of online surveys involves the asking of "Other" in a question. It's a minor mistake, although it can have a big effect on the results. Lots of questions present a list of possible answers, and then ask "Other - please specify" at the end of the list. This can be very useful data and is a good "catchall" at the end of the question. However, don't miss out … [Read more...]

Mobile friendly surveys to go (how to ask for feedback on a till receipt)

Screenshot of a question grid displayed on a larger screen

If you are going to advertise a survey on a till receipt, make sure that your survey is mobile friendly! This means - does it work on an iPhone? And other smartphones (most likely running 'Android'), as well as the seemingly ubiquitous iPad and other tablets. Why? Because a high proportion of respondents will complete the survey from their mobile device. At Surveylab we regularly see more … [Read more...]

A common vision for success: Surveylab sponsors local hockey club

BBHC Mens Vets - team photo

In a corner of south-east London, there is a hockey club working very hard to provide opportunities to play a fun and exciting sport. Bexleyheath and Belvedere Hockey Club (BBHC) is accredited by England Hockey and gives enjoyment to many people - grown-ups and children - living and working in and around the area. The club has a vision to grow and be a successful, leading hockey club in the … [Read more...]

One way to improve survey response rates…keep the contact list updated!

One way to improve survey response rates…keep the contact list updated!

When we conduct a survey, be it for customer feedback, market research, or to a firm's staff, accuracy in the results is critical. It is also essential that the mailing list - those people you invite to take part in the survey - is accurate, up to date and complete too. An up to date contact list can benefit a company as it is a good measure of who is interested in your organisation at any … [Read more...]

Tour our Online Reports in 1 Minute!

We just created our first screencast of our online reporting. We wanted to quickly show everyone how easy it is to start working with the results and actually get answers! It was quite a challenge to fit all of this into a screencast of only one minute, but we managed it after quite a few retakes. The screencast is a very quick overview of the basics. More screencasts are on their way … [Read more...]

The big TEN!

Surveylab is 10 years old this month

It has been a busy few months and I swear I was only writing that we are 9 the other day, but lo and behold, this month Surveylab turns 10 years old! I am very proud of what we have achieved at Surveylab. Since 2003 we have had many wonderful successes... We have produced results and reports that have delivered, wowed and, or surprised... We have worked with lots of brilliant and lovely … [Read more...]

Asking for feedback – examples of survey emails

What are the first few words recipients will see when they receive your email?

Do you wonder how other companies and brands ask for feedback from their customers? We've been noting the emails received over the last few months when asked to take part in a survey. We have no idea how well these performed (or whether the organisation was trialling different versions of emails to find which produced a better response rate), but below are the email subjects Charles, Dan and I … [Read more...]

Designing an employee survey? Think of an animal!

monkey

Finding the inspiration to design an effective employee survey can be difficult. Where do you start? The key starting point is to have a clear purpose or objective for the project. Ask yourself, what do I hope to achieve from this survey? It can help to have an outside perspective when designing a questionnaire, but sometimes you might just need to think about your organisation in a different … [Read more...]

Attractive, short or simple, what excites you about an employee survey?

Employees

Believe it or not, employee surveys can generate excitement!  This post is inspired by the feedback received from an employee taking one of our client’s online surveys. Queries come straight to my inbox and usually I receive messages such as “Ashleigh - finished survey! Thanks for the reminder”. Positive comments, but one employee was so happy with the survey she received, she went out … [Read more...]