Online Survey Company in the UK
Nine years ago I quit my old job - I remember my leaving do and afterwards, when I got home I had a sort of panic attack and thought "what have I done?". I had burnt out at my old company long before but the "planning" for starting afresh had given me new life. That Friday night though reality hit me - I was going to create a start-up! Surveylab has come a long way since humble beginnings in … [Read more...]
A lot of effort if usually put into the questionnaire design and reviewing content. Committees discuss, feedback, tweak, and then, the final survey is ready. However, the email invitation doesn't always get quite the attention it deserves yet it's the first thing your customers, staff or potential respondents will see. Here are ten tips to check on your next survey email that can help increase … [Read more...]
When you review your online survey, do you check how it performs on an iPhone or any other mobile device? If your survey isn't iPhone compatible, you may be losing valuable responses to your survey! In April last year, we analysed the traffic logs for our customer-facing surveys* and back then learned that across most surveys just 1% of users clicking through were on a mobile device. Less than … [Read more...]
If you have more than fifty or so responses to a survey which contains verbatim or open-ended comments then making sense of what your customers/employees/respondents are saying takes effort. If you have several hundred comments - the effort required can be considerable. I've talked before about how to make the task a little easier, starting with a word cloud to look for common words and themes. … [Read more...]
Last summer, John and I wrote a How-To guide aimed at H.R. Managers and Advisors to help improve their employee surveys (or conduct a successful first survey if they haven't used a survey in the workplace before). A lot of the content from the guide has been added to and published on our blog. Below is a quick overview of those posts: Getting started with Employee Surveys A summary of the … [Read more...]
If you're not into maths and statistics, then staring at survey results which show this is up and that is down might leave you scratching your head... A while ago, I came across some excellent (and simple) guidelines that can help managers identify whether changes in their survey results over time are important or not. We often use similar approaches when we help a client make sense of their … [Read more...]
If I asked you what happens behind the scenes when a customer completes a satisfaction/experience survey (and hits submit or returns the questionnaire back to the organisation), how would you answer? The responses are collated, the data aggregated and results churned out. Some proper analysis follows, reports produced, culminating in discussions and investigations, changes and improvements. … [Read more...]
Recently, I have stumbled upon a couple of articles and blogs suggesting that social media is the future so drop your survey and measure sentiment on twitter instead (I paraphrase). Everyone wants to play with the shiny new toy, and besides, surveys never worked, did they? A well designed customer feedback survey will deliver actionable data. If the survey is used simply to tell your staff how … [Read more...]
Whether planning a new customer survey in 2012 or preparing to re-field a past study, here are five tips to improve the customer feedback programme in your organisation. 1. Are you measuring what’s important? Does your survey generate actionable data, or is it a scorecard that simply allows you to pat yourself on the back when the results are published? If your survey wasn't reviewed during … [Read more...]
I was bowled over last week when John told me how much a potential client reported a competitor was quoting to conduct their employee survey. It was a lot! Occasionally, one of our potential clients has a similar reaction to Surveylab's quote (which usually falls between £1,000 and £3,000) - they think "but there are a plethora of services where I can do it myself for £50!" Comparing … [Read more...]
