Online Survey Company in the UK
If you're not into maths and statistics, then staring at survey results which show this is up and that is down might leave you scratching your head... A while ago, I came across some excellent (and simple) guidelines that can help managers identify whether changes in their survey results over time are important or not. We often use similar approaches when we help a client make sense of their … [Read more...]
It turns out that this is my eleventh post on the subject of how to conduct an employee survey. Yet, the analysis (and reporting) is the most important part of the survey process! This stage is central to the success of your survey, and future employee surveys... Set Expectations for Delivering Feedback Reviewing results is a relatively straight forward task, but a comprehensive analysis can … [Read more...]
This was a question asked at the Stop Doing Dumb Things conference at the end of November as part of a discussion about measuring engagement - albeit asked more generally as how can we prove engagement makes a difference? Lots of comments, views, ideas and more questions ensued, exploring the customer engagement in particular. Yet, the employee engagement side has been bugging me ever since so … [Read more...]
'Verbatim' questions that ask for comments or description can be very powerful devices in an employee survey. They bring supporting evidence to results or a reasoning behind a score, and they offer an opportunity to identify any issues that were not covered by the questionnaire. Keep in mind that analysing the comments received - even one hundred comments - can be time consuming, so ask … [Read more...]
The answer is yes This question is a little like arguing "Which is best: Microsoft or Apple (or Google, or Linux)?" - people fervently defend their scales, and not only about how big the range is, but should there be a midpoint (so now we're arguing about 4 point scales not 5) or should the scale display numbers or descriptive labels (a.k.a. Likert scale). My advice to anyone pondering … [Read more...]
The latest quarterly Employee Outlook study has just been published by the Chartered Institute of Personnel & Development (CIPD). Every three months it publishes the results of a survey of around 2,000 employees to get a feel about attitudes. Access the Summer 2011, CIPD Employee Outlook PDF. Conducted for them by YouGov, the research is weighted against the UK workforce in terms of … [Read more...]
Users who log onto our (their) survey's online reports today will find a new feature - the word cloud - that quickly summarises verbatim/open-ended questions. What is a word cloud? It is a visual interpretation of a count of the number of times a word occurs in some selected text (in this case, our survey's verbatim comments). All the common and little words such as “the”, “in”, … [Read more...]
The survey questions that you ask your customers or employees are only half the answer! While it is helpful to know 59% of respondents were either satisfied or very satisfied overall, the results are much more actionable when you can identify that this score is 77% for respondents in Bristol, Southampton and Reading but falls to just 45% for London. There are two ways to get this level of … [Read more...]
A common problem with surveys is how to analyse the open-ends (or to non-researchers the verbatim/text comments) received in the survey. It's all very well seeing 27% dissatisfied here and scores of 82+ there, but some explanation in the respondents' own words can truly open up our understanding of the results in front of us. And the problem is that if your survey has even a modest hundred or so … [Read more...]
Offering expert advice for designing and implementing online survey best practice. We share our experiences working in the fields of customer satisfaction and employee engagement research.
