Online Survey Company in the UK
If I asked you what happens behind the scenes when a customer completes a satisfaction/experience survey (and hits submit or returns the questionnaire back to the organisation), how would you answer? The responses are collated, the data aggregated and results churned out. Some proper analysis follows, reports produced, culminating in discussions and investigations, changes and improvements. … [Read more...]
Whether planning a new customer survey in 2012 or preparing to re-field a past study, here are five tips to improve the customer feedback programme in your organisation. 1. Are you measuring what’s important? Does your survey generate actionable data, or is it a scorecard that simply allows you to pat yourself on the back when the results are published? If your survey wasn't reviewed during … [Read more...]
Once the invitations to your employees (or customers) have been sent, don't just leave your survey to run its course. I always get a sense of achievement every time we launch a survey for a client. Yes, it is a major milestone in the project, but now we also start to see something meaningful come out of all our and our client's hard work... At Surveylab, we monitor the first few responses … [Read more...]
We have just completed an Information Security Audit. In our line of work we process lots of data, most of it on behalf of our clients. For example, we receive sample files that contain lists of customers or employees to whom we will email survey invites and often the sample files contain other demographic data that is merged with the survey responses to be included in the analysis and … [Read more...]
Emailing an online survey is a very cost-effective way to get useful, and timely, feedback from customers. However, it is easy to concentrate on getting the perfect questionnaire and assume your list of customer emails will simply deliver. So before you hit [Send] to email invitations for your next customer survey, read through Surveylab's five pointers below. 1. Prepare your customers to take … [Read more...]
Offering expert advice for designing and implementing online survey best practice. We share our experiences working in the fields of customer satisfaction and employee engagement research.
