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Using popup/exit surveys on a website

Implementing a "popup" survey is a (mostly) trivial task. Our solution at Surveylab requires 1 file to be uploaded to the website and then a couple of lines of code are inserted onto the page(s) of the website where the survey popup is to appear. Other survey software suppliers have a similar installation process. Visitors to the website will see the popup, and perhaps 2% click through to take … [Read more...]

When is the right time to send out customer survey emails?

From a questionnaire I chanced upon the other day: What is your attitude towards DIY? A range of answers were offered from I enjoy DIY to I loathe it and pay someone to do every job no matter how small (or something like that). I wanted to add another answer option Ask me when I've finished my project Ok, my answer is tongue in cheek but it highlights an important consideration when fielding a … [Read more...]

Tips for better customer surveys #3: Contact recent customers (check your email database)

If you are sending emails to your customers to ask them to take part in a survey, then you are performing a form of email marketing. This means that all the rules (whether law or best practice) still need to be adhered to. When you prepare a list of customers' emails to use for your next customer survey, take a moment to consider who you are inviting, especially if this survey is an annual … [Read more...]

Million futures – innovative survey design

Hats off to the creators behind www.millionfutures.org.uk - a consultation being conducted by the Department for Children, Schools and Families (DCFS) - about views of education in the future. It's a superb presentation of six questions - the respondent can add their answers to any of the questions by writing their views on a paper aeroplane and launching it to join the others circling … [Read more...]

Are online surveys the future of research?

On Tuesday I attended a lecture at the Royal Statistical Society - Are web based surveys the survey method of the future? I would first say that this lecture lent more towards public sector research where Probability Surveys (every individual in the population has a chance of being selected) are required, as opposed to, say, a customer survey. I am not a statistician. There are others far … [Read more...]