Consumer panel management services

Using the economies that Internet communication offers it is possible to establish a consumer panel that regularly consults with hundreds (potentially thousands) of customers at considerably less expense than traditional telephone or mail research.

A mail survey can take a minimum of two months before results are available. By contrast, an online survey can provide results in a little over 24 hours.

Surveylab provides systems and technical support for:

Developing a Consumer Panel Strategy
Establishing objectives and how the research will be carried out
Setting up the Process
Designing and building the database, interfaces and management systems / processes
Implementing the Consumer Panel
Managing communications to panel members, survey production, fielding and reports

Learn more about creating and managing your own consumer panel to generate proactive customer feedback in our whitepaper: How to Amplify the Voice of the Customer.

Building consumer panels is more involved than simply creating a survey. Conception to fielding the first survey to panel members may take anything between four weeks to three months, but once the framework is in place, the process for collecting customer feedback from the panel is very quick and cost-effective.

Panel Benefits

Benchmark and monitor performance over time
Take the pulse of the market at short notice
Get feedback on topical issues promptly
Build a rapport with customers

Panels can also be used to conduct online focus groups for more qualitative research.

How much?

Setup starts from just £4,000 with annual running costs of £6,000 depending on panel size, frequency and complexity of research (excluding 17.5% VAT).

Questions?

Contact us for more information and/or to arrange a meeting. We are always happy to discuss requirements and new ideas in person (no pushy salesman and PowerPoint presentation optional!!).

Panel Benefits

How much?

Questions?

Services

Example surveys