Consumer panel management
Using the economies that Internet communication offers it is possible to establish a consumer panel that regularly consults with thousands of customers at considerably less expense than traditional telephone or mail research.
A mail survey can take a minimum of two months before results are available. By contrast, an online survey can provide results in a little over 24 hours.
Surveylab provides support and technical services for:
Developing a Consumer Panel Strategy
Establishing objectives and how the research will be carried out
Setting up the Process
Designing and building the database, interfaces and management systems / processes
Implementing the Consumer Panel
Managing communications to panel members, survey production, fielding and reports
Learn more about developing and managing your own consumer panel to generate proactive customer feedback in Surveylab's whitepaper: How to Amplify the Voice of the Customer
Building consumer panels is more involved than simply creating a survey. Conception to fielding the first survey to panel members may take anything between two to six months, but once the framework is in place, the process for collecting customer feedback from the panel is very quick and cost-effective.
How much?
Setup starts from just £4,000 (excluding 17.5% VAT).
Questions?
Contact us for more information and/or to arrange a meeting. We are
always happy to discuss requirements and new ideas in person (no salesman and
PowerPoint presentation optional).