You’ve had your customer sat survey or employee survey up and running for a little while. It looks like you’ve got good data and you are happy with the number of responses received. When you are ready to close your survey, what do you do?

^{Photo by Nick Fewings}

1. Get going with analysis 📈
2. Perhaps checking the data first, clean up all the ‘other’ answers ✅
3. Email all employees a heart felt thank you (regardless of the response rate) with an outline of what happens next 👏

Alternative 3b: Email the customers or survey participants thanking them for sharing their views (include this item in your customer newsletter along with 1 or 2 feedback nuggets you’ve learnt that is relevant them)

But what about the survey itself?

Lots of surveys have an end date and tell any late wannabe participants

Sorry, this survey is now closed ⛔

Which is quite helpful to us creating reports so that our numbers don’t change over the next few days because of new replies.

If you’re an unhappy customer though?
Or been thinking a lot about this one thing and want your voice heard?

If you have exported the data and just leave the survey open, does this do any harm? 🤔

Don’t completely ‘close’ your survey

Instead, change the landing page and add a comments box

While this survey is closed, we welcome all
feedback – please enter your comments below …

💬💬💬🚀

A few late responses will trickle in.

You will probably find these replies reaffirm comments already received and reinforce the key themes your analysis has found. Occasionally, they are a plea for help (something has broken) and an opportunity to convert a frustrated customer into a happy customer.

But every voice counts.

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Employee Surveys & Customer Sat Surveys that deliver real, human insights

Trying to figure out how to get the insight you need? Talk to Surveylab – Dan, Hew & the team have more than 20 years experience designing and running feedback surveys. We’re happy to help.